How to Look Good and Do Good with Photography
When you’re all about saving the planet with your brand, your photos should scream “I’m green and glorious!” Here’s how to nail that eco-friendly vibe with your photography, without sounding like a nature documentary.
Embrace Natural Light
Ditch the studio lights. Not only does natural light make your products look stunning, but it also whispers sweet nothings about energy saving. Plan shoots for when the sun is your bestie—early morning or that early golden hour.
Use Nature as Your Studio
Plonk your products in the great outdoors. A backdrop of trees or a grassy park bench isn’t just beautiful—it ties your goodies back to Mother Nature herself. It's like saying, "Look, even the environment loves us!"
Get Real with People
Nothing spells relatable like real-life humans enjoying your product. Capture shots of everyday folks using your items. It shows your brand lives in the real world, not just on a shelf. It’s a plus being based in Southern California, we never run out of options.
Educate with Your Snaps
Throw in some behind-the-scenes magic. Photos of how your products are made, especially highlighting any zero-waste wizardry, can turn a simple image into a mini eco-education session.
Keep It Simple
A clutter-free photo emphasizes that minimalist, eco-friendly vibe. Let your sustainable materials shine without the frills. Sometimes less really is more—more impactful, that is.
Top: Belamer Swim
Consistency Wins
Keep your photo style consistent. It builds brand recognition and trust. When every pic echoes your green ethos, it sticks with your audience.
Partner Wisely
Team up with photographers and brands who share your green goals. Their sustainable shooting practices can add that extra layer of genuineness to your narrative.
Good photography can make your eco-friendly flag fly high and proud. It’s about looking great and showing off your earth-loving side without saying a word. Now, go out there and make Mother Nature proud with your photogenic prowess!
Credit:
Shot for Threadspun
Photography: by Darius based in San Diego, California